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Research papers

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
November 20, 2013
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Citation

Chandler, J. (2013a, November 20). How many people said that?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that--8093


Magazines

Research World (October 2013)

Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?

Catalogue: Research World 2013
Author: ESOMAR B.V.
October 15, 2013
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Citation

B.V., E. (2013a, October 15). Research World (October 2013). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-october-2013-


Research papers

Research fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...

Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Evan Simpson, Melissa Moodley, Colin Baker
Company: Ipsos MRBI
September 26, 2013
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Citation

Zwisler, Simpson, Moodley and Baker (2013a, September 26). Research fusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-fusion-8073


Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Roy and Venkataraman (2013a, September 26). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem-8053


Research papers

A whole new world

A group of citizens called Khon Thai (Thai people) have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of products and...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
September 26, 2013
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Citation

Charoen-Rajapark, D. (2013a, September 26). A whole new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-whole-new-world-8055


Research reports

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Summary of the article 29 working party opinion on the use of mobile apps . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-the-article-29-working-party-opinion-on-the-use-of-mobile-apps-


Videos

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
June 15, 2013
×

Citation

Charoen-Rajapark, D. (2013a, June 15). A whole new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-whole-new-world


Videos
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Citation

Koch, M. (2013a, June 15). CEE digital renaissance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cee-digital-renaissance


Videos

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
June 15, 2013
×

Citation

Chandler, J. (2013a, June 15). How many people said that?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that-